If you live in the U.S. you may be hearing about March madness.  No, it isn’t people trying to hold on to their sanity as they wait for spring – its all about NCAA basketball!

As the hype begins and the country (or maybe its just the Bleeke family) gets ready for the tournament, we can all think about our own March madness at work.  MarchMadness_logo_normal

In March the reality of the year starts to sink in.  People have a lot of optimism in the month as companies and sales managers set goals.  February follows with lots of activity and a belief it will pay off.  And then March starts…and people start scrambling to make quarterly numbers, and wondering whether they have committed to more than they can deliver.

Today I received an email from a professional friend wondering what I am noticing as a I talk with companies. Do I see ‘hope dissipating,’ he asked. Well, NO,  I don’t believe  hope is dissipating. I just spoke with two company presidents this week that said February ended with better than expected results. They believe the momentum will push the March numbers even higher.

The real question is, what do you believe?  Do you believe you are positioned for a great quarter-end? What you believe matters:

Sales are contingent upon the attitude of the salesman –                                                                                                                                                                                                                                          not the attitude of the prospect.

W. Clement Stone

W. Clement Stone is a GREAT role model for those of us in sales. His story is told in his book “The Success System That Never Fails“.  W. Clement was also known to say that he never made a ‘cold call’, he made ‘gold calls’.

But back to March Madness.  Strive to be MAD this month!

  • Motivated
  • Assertive
  • Determined

With the right attitude and a MAD approach, you will succeed. And then your results (and your sales manager) will thank you.

P.S. Today starts a different March madness in my family. All three of my children’s birthdays are this month – starting with Jackson who turns 17  today.