And we come to the last few suggestions – or rather highly recommended – books you should explore this summer.
The Sales Magnet by Kendra Lee
It’s not a lie. Prospecting is possible without cold calling! Not only is it possible, but it’s possible to be highly successful without even picking up the phone! In her latest book, The Sales Magnet, Kendra Lee provides you with three prospecting attraction strategies – personal, digital, and collaborative – that will pull your prospects to you.
Sell Better and Sell More: 23 Top Sales Experts Tell All from the Sales Shebang experts compiled by Janice Mars
What ideas can help you grow sales? This is the question we asked the women sales experts of Sales Shebang to tackle. From strategy, positioning, and planning to process, prospecting and closing, this eBook shares a wealth of opportunities for salespeople to elevate confidence, engage with style, and earn more business. This eBook includes valuable insights from 23 of our experts, including Jill Konrath, Colleen Francis, Trish Bertuzzi, Colleen Stanley, Nancy Bleeke, Andrea Waltz and Lori Richardson.
SHiFT! Harness the Trigger Events that TURN PROSPECTS INTO CUSTOMERS by Craig Elias and Tibor Shanto
You are five times more likely to win the sale when you reach decision makers at the right time.
By luck or sheer numbers, you’ve had this timing happen before, SHiFT! shows you how to make it happen again, and again, and again.
Salespeople who align their sales process to their customers’ buying cycle achieve increased win rates. Slow Down, Sell Faster! describes how to help your customers through each step of their buying process faster, and with the odds shifted in your favor. An especially effective formula for high-stakes sales involving multiple decision-makers that delivers big rewards.
SNAP Selling by Jill Konrath
If you’re struggling to capture and keep the attention of today’s crazy-busy prospects, this book is for you. You’ll learn what you’re doing that’s hurting your sales. And, you’ll discover numerous strategies to set up meetings, shorten sales cycles, and create differentiation.
by Tom Searcy and Barbara Weaver Smith
Is your company achieving $5m, $10m, $25m or more annual revenue? Have you reached a plateau in revenue growth? Do your annual sales sort of bob up and down these days? Time to introduce Whale Hunting to your team! Learn and implement a process to land bigger deals with bigger customers—predictably, safely, and repeatedly. Whale Hunting applies ancient wisdom to modern business development!
Ready for the entire list? You can find it here: the Summer Sales Reading List. Enjoy!