Shift the Sales Conversation to Grow Your Assets
Ready to level the playing field?
As a customer-focused financial services provider, you’re in a prime position to disrupt the big guys. Customers are looking for higher quality and are shifting their business to smaller brokers, advisors, banks, and investment firms.
The passion you bring to market has not gone unnoticed. Your desire to help clients manage risk, life transitions, and grow their wealth has direct appeal for people who know the “smaller guys” deliver better service, expertise, and value.
Yet, you need to let others know your story and why your firm is different and better than their other options. Sharing your story through each conversation with your sales and customer service teams is what allows your people to demonstrate the passion, purpose, and expertise. And that’s exactly what’s so compelling for attracting new clients and growing existing business.
Now’s the Time for SMB Financial Institutions to Win Market Share
Developing powerful sales and service conversations can be instrumental—even critical—to gaining and retaining market share. There’s lots of competition out there. It’s time for you to take action to counter the big financial institutions that have created smaller, specialized investment and wealth management offerings, as well as online financial advisors.
To gain competitive advantage it’s time to:
- Attract successful young investors
- Pursue opportunities in changing commodities and globalization
- Show your clients how to navigate stock market volatility
Winning market share isn’t just about managing your client’s money, but in how you can become more strategic in helping them do business and live their dreams.
It’s easy to begin
Get started with an audit of your salesforce to help you understand:
- Strengths and barriers within your firm
- Paths to growth that will enhance the culture and unique qualities of your firm
- Systems, strategies, and people development needed to enter new markets or expand within existing ones
Growth Still Comes from Tradition – Making Every Conversation Count
Conversations are the currency for your relationships with clients. Sales Pro Insider works with you to make sure each type of conversation resonates in the best way possible to contribute to growth in assets under management (AUM) and your credit portfolio.
- Sales conversations must resonate whether your sales reps are speaking with high net worth individuals, business owners or older clients who are a major source of AUM
- Service conversations must be relevant and on-point to ensure client relationships grow and last for the long haul
- Leadership coaching conversations must ensure everyone in your firm keeps the focus on their stakeholders
And when it comes time to replace a member of your team—or add a new one—it’s critical that your managers are equipped to effectively hire and recruit high-potential performers.
Sales Pro Insider is the sales and service consulting firm that brings the spirit, knowledge, and passion to help you create conversations that sell and serve. Taking a collaborative, tailored approach to improve sales and service performance ensures your people keep and grow the attention and loyalty of your hard-won prospects and clients.