What if your biggest issue in generating more new business wasn’t marketing or sales, but marketing AND sales? It’s what is referred to as a crazy sounding term: SMARKETING.
Smarketing is the alignment of the sales and marketing processes, and it is often the reason that firms do not have the new business they desire. Not knowing about or addressing smarketing may be your silent killer to revenue growth.
Join Nancy Bleeke of Sales Pro Insider and Maribeth Kuzmeski, PhD, of Red Zone Marketing for a free webinar on June 4th at 2 p.m. Central where we’ll have answers about what may be ailing your business development and discuss how these two sides of business development efforts work together.
If you’re not available at this time, register anyway as we’ll share a replay link!
In this 45-minute webinar, you will gain immediate takeaways just where YOU need them, whether it is sales or marketing, and find tangible answers for growing your business.
Stop the Silent Killer!
Sometimes advisors focus in one area of Smarketing but not the other... and don’t recognize that their revenue growth problem may be solved by integrating their sales and marketing efforts.
In some cases, advisors may have the opportunity to be in front of qualified prospects on a regular basis but are not able to find the right words to get the prospects to do business with them. In other cases, advisors are highly effective when they get in front of someone, but just don’t have enough qualified people to talk with.
About Nancy Bleeke, MBA: Nancy Bleeke is the President of the Sales Pro Insider sales growth consulting firm. Nancy and her team have worked in financial services for longer than they care to admit and have served financial professionals since 1998 generating millions of additional revenue. She specifically relates to financial advisors who never thought they'd be in sales because neither did she! Her award-winning book, Conversations That Sell, is a best-fit to learn how to sell for collaborative, client-focused professionals. Nancy is a frequent contributor to many publications including Top Sales World, Fortune, and industry blogs.
About Maribeth Kuzmeski, PhD: Maribeth Kuzmeski is President of the consulting firm, Red Zone Marketing. Maribeth and her firm personally consult with some of the nation's top financial professionals managing from $300 million to over $1 billion in client assets. Maribeth has written 7 books including the bestseller The Connectors. She is an international keynote speaker rated as a Top 25 C-Suite Speaker by Meetings & Conventions Magazine, has spoken at The Million Dollar Round Table, Barron's Top Producer conferences and Schwab's IMPACT Conference. She also is a frequent media contributor appearing on NBC, FOX, USA Today, Wall Street Journal and Forbes.
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