Sales Pro Insider - Building Performance, Profits and People to Increase Sales and Service Productivity

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Working from Within

Labor Day, a celebration and acknowledgment of the individuals that work and contribute to our organization and economic society. It is a good time to look inside our organization and evaluate what we do to contribute to building loyalty with these individuals

Looking inward can assist us in building external customer loyalties. As the authors of “The Service Profit Chain” found, long-term successful service organizations know that a key to long-term profitability and business results lies within the culture and individuals providing the goods and services.

There are links in the “service profit chain” – the links that bind…
Leadership to
     Employee satisfaction and loyalty to
               Customer satisfaction and loyalty to
                    The profitability of the organization.

Building the internal satisfaction and loyalty of our internal customers (talent) as well as the external customer loyalties results in increased profits. Examples that support this statement abound in books, articles and research reports. If you would like data on these studies, please email me your request and I’ll send you excerpts.

How do organizations build the right type of environment? It starts with a plan. Ask good questions and drive a plan to build talent loyalty. Ask:

  • What are our objectives for internal talent loyalty? Clearly describe the culture, your coaching practices, levels of retention, internal advancement opportunities, and the caliber of people on the team. Having a target drives the appropriate planning and action.
  • Where are we now in relation to these objectives? Ask your talent their opinion!
  • What is the gap between where we are and where we want to be?
  • What actions can we take to close that gap?
  • What are the barriers to attracting and retaining top talent?
  • How can we impact our existing talent?
  • What tools and resources do our managers need? Next Generation Consulting, a Milwaukee consulting firm, focusing on assisting organizations understand, recruit and retain “young talent” reports that talent will be loyal to a person more so than the company. Equipping your managers is your front-line offense.
  • What business impact can we drive by taking

What is important is to identify the outcome, the actions to get there and who should be involved including target dates. Today is a good day to start!

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Want more information about how our program and services might assist your
organization? Contact Nancy Bleeke at (414) 235-3064