Hearing a Buzz?

There is a buzz in the business world about Customer Loyalty. The amount of research data and books on the importance of customer loyalty is ever increasing. Some of the reasons to focus on customer loyalty cannot be so easily measured, Vicki Lenz gives us a list:

Top Reasons To Create Customer Loyalty

• Loyal customers tend to understand and appreciate value, and are less
  likely to price-shop.
• Loyal customers mean repeat, long-term business (and those dollars
  add up!).
• Loyal customers serve as a fantastic marketing force, providing the best
  kind of advertising available: word-of-mouth.
• Loyal customers stick with you through difficult times.
• Loyal customers can deliver a blow to your competition, because if
  customers are loyal to you, the competition isn’t getting their business!
• Loyal customers are your cheerleaders, and will go to bat for you.
• Loyal customers tend to tell you what they like and dislike (yes, this is
  good – you want to know both).
• Creating an atmosphere of customer-loyalty within your company can
  be a great recruiting tool, and help the right employees come to you.
  Customer loyalty can boost employee morale and reduce turnover.

All this talk about customers - who are your customers? When is the last time you identified the people whom you and your organization serve? It's easier to reach the loyalty goal when you know who your target is!
Comments on this information? Please let me know.

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Want more information about how our program and services might assist your
organization? Contact Nancy Bleeke at (414) 235-3064